- Are company cars or cash allowances provided as a perk, for job need or for both?
- Are there some categories of employee where such distinction is blurred? Perhaps they receive a car or cash for both reasons?
The diagram below may help you think about the current car eligible employee base and therefore who the key influencers over policy should be within your company.
In practice, this set of stakeholders may not be getting involved - maybe due to other commitments, lack of interest in cars or historical ownership of the car scheme. Maybe now is the time to try and engage the stakeholders in a discussion - their role in the organisation means they should have some type of input to the policy.
- What key trends are emerging? Either company trends (blue chip employers or direct labour market competitors) or PESTEL related.
- What do you need to take account of?
- How do you turn these trends to your company's advantage?
- What feedback are new starters or leavers giving you over car benefits? Also consider candidates who have turned down offers.
- What aspects of a car policy would differentiate your employment proposition versus your competitors?
All too often we see companies looking to copy other companies' practices as opposed to trying to make their scheme different and better.
